Frequently asked questions
I get asked a lot of questions about the adventures I go on, the online community I built and the how I managed to build a career for myself as a conservationist and adventurer.
I know when I started out I found there was a lack of transparency from the people I followed who where doing the adventures and jobs that I wanted to do. So, I wanted to put this page together to share my own insights.
Where do you find inspiration for your next adventure?
It’s never a quick process for me. I usually spend days and weeks thinking up different ideas and researching options before I settle on what I’m going to do. On My Adventures page you can see the previous expeditions I’ve done. Also check out:
- How to find inspiration for your next adventure
- 7 questions to decide your next adventure
- 100+ adventure ideas
Surely you are super rich if you’ve been on all those adventures?
Money has never stopped me from doing an adventure – not because I’m filthy rich, far from it! – but because I just think outside the box. I got my Mountain Leader qualification which not only allowed me to go on cool adventures for free but to actually get paid for them. I spent a lot of time and love building this blog and my social media platform which also means most of my adventures are now sponsored meaning I get them funded in exchange for exposure on my platform. And a few trips I just pay for myself from savings.
Here are all my tips on money:
- How to fund your adventure
- 6 ways to have a free adventure
- Adventure grants and scholarships
- Price breakdown: How much do my expeditions cost
- Saving for travel; how I saved £8000 in a year
- How do I afford to travel and adventure, full-time?
How have you built yourself a career as an adventurer?
In short I went on an adventure. Built a platform for myself via a blog and social media platforms. Spent a lot of time on blogs and YouTube learning everything I could about growing an audience, SEO and social media. I then started giving talks (for free at first and then paid-for). Got my Mountain Leader qualification and launched the Love Her Wild community:
- How do I earn a living as an adventurer?
- My income report; how much does an adventurer earn?
- My spending report: how much do you need to be a nomadic adventurer?
- 11 ways you can make money as an explorer
How do you plan your expeditions?
I love the planning stage and while there might be some aspects that I work out as I go (especially for bigger adventures), I mostly like to have an organised spreadsheet of what my daily plan is and where I’ll be staying. If on a budget I always wild camp or call on Facebook groups to see if anyone would be happy hosting me/us. My go to for insurance is World Nomads who offer adventurous activity cover.
For a full guide to planning your adventure I put together this guide: How to plan an adventure
What kit do you take?
Here’s my Expedition Kit List for my most recommended gear, or if I’m planning a multi-day hike my bag looks like this: Thru Hiking Gear List.

Any general camping and adventure advice?
Yes!
- Where to sleep on an adventure
- 49 Ultimate adventure tips
- Wild Camping UK guide
- Bivvy bag camping – what, where and how
- 7 Tips for staying warm while camping
- My 10 favourite adventure accessories
- 22 Tips for long distance hiking
- 9 tips for hiking in the desert
- How to go in the snow….and other advice for Arctic & Polar conditions
How do you get sponsorship and press coverage for your adventures and projects?
A lot of adventures choose not to chase sponsorship because it means you have to give something in return – usually this is in the form of social media posts or blogs talking about the company who are sponsoring you. Personally though, I LOVE going on a sponsored adventure. And not just because someone else is paying for it! I genuinely enjoy creating content, writing blogs and sharing my tales with others.
Plus trying to get sponsorship in the first place, although nerve-wracking and tedious at times, is actually kind of fun. I relish the challenge of trying to get a company on board and press to cover the adventure.
I get a lot of questions on this so have put together solid guides with all my advice:
- How to get sponsorship for your adventure
- How much do my expeditions cost
- Sponsorship proposal template
- My top tips for securing financial sponsorship
- How to write a sponsorship proposal
- How to do a press release for your adventure
- Writing a press release
Do you have any tips for raising money for charity?
As I wrote in my Adventure for Good post, I think it’s imortant to use your adventure as a platform to help a cause if you can. There are lots of ways you could do this from collecting scientific research or raising awareness. One of the biggest ways I’ve made a difference though is simply through fundraising. It’s true that giving money is often the most effective way you can make a difference:

How did you grow your blog to over 1.5million readers?
I love blogging so much! To start with I focused on writing really useful and genuinely helpful blogs to help others out. This is important if you want to have a successful blog. But you also need to learn about something called SEO – Search Engine Optimisation. Basically, writing blogs in a way that means people find them when they search on Google. There are loads of free tutorials and books to teach you about SEO. If you are serious about blogging, learn the art of SEO before anything else!
- How to write a killer blog
- 6 Basic photography tips for bloggers
- Everything I know about becoming a successful blogger
- Build your blog in 10 minutes
Any Social media and brand growing tips?
Here are a few:
- Ultimate guide to social media & how I got to 20k in a year
- Loads of free resources to help build your brand
- 11 smart things I did when building my adventure brand
- How to create the best Instagram stories
Is it true you were a digital nomad?
I spent almost 3 years living as a digital nomad (travelling full-time while I worked on the move) which was an amazing experience – although not with out it’s challenges. Being a digital nomad was considerably cheaper than the life I was leading in London, so it gave me a bit of breathing space to build my career without having to jump back into a job I didn’t want to do (this was after going on my first big adventure hiking the length of Israel). There are Pros & cons of being a digital nomad and, ultimately I decided to Quit and settle(ish).