Diversity in the Outdoors | Why the only barrier is definitely not just yourself

by | Last modified on Mar 25, 2024 | Personal journal

Lack of diversity in the outdoors is relevant to all marginalised groups. But I’m here to talk specifically about women in the outdoors and adventure. Because that’s what I am a champion of via the women’s adventure community I founded, Love Her Wild (although we do fight for all minority groups).

I’ve talked openly before about the sexism I personally experienced in the outdoors. It was one of the catalysts that led to me launching Love Her Wild. As soon as the community was live though, the criticisms (and occasional trolling) started. And four years on they continue…

“You are creating segmentation by having a gender-specific group”

“You are trying to own a space that is not yours to take”

“There are no barriers stopping anyone from getting outdoors except themselves!”

And with the rise of female initiatives and (slightly) better representation in the media, I feel like these attitudes have got worse. Like now there’s been a bit of attention to the fact that the outdoors is disgustingly un-diverse, we all need to stop talking about it.

So, this blog is my response. My full reply when 150 characters don’t quite cut it. To try to show and explain exactly why the outdoors remains an unwelcome space for anyone who is not a white, able-bodied, heterosexual male.

But are women reeeeeally accessing the outdoors less?


The Women in the Hills research network revealed that in 2020 only 35% of participants in general outdoor activities, and 20% in mountain sports, are female (although we make up 51% of the population in the UK). This can be seen across all adventure sports from British Canoeing revealing that only 28% of their members are female (2018) to UK Climbing who had just 13% female participants in their 2020 annual survey.

Being treated differently because of your gender

I’m not alone in experiencing sexism in the outdoors. The Love Her Wild 2023 survey (which 1000+ women completed) revealed that 62% had been treated differently in the outdoors because of their gender. (You can read the full report of that survey here.)

Over 200 examples of sexism in the outdoors were given in the survey, and reading them made me feel pretty sick to the stomach, to be honest. They ranged from subtle comments or being patronised to physically being chased and sexually harassed by men.

Outside Magazine had an even more shocking result with their online survey (which over 4,000 of their readers filled out in 2018), which came back saying 70% of women had been harassed in the outdoors.

Flash Foxy carried out a survey to better understand gender in climbing gyms. 64% of women who took the survey said they felt uncomfortable, insulted, or dismissed at some point during training, as opposed to 29% of men.

FIY: While looking into popular searches on Google before writing this blog, the most searched-for term, including ‘women’ and ‘outdoors’ is ‘women in the outdoors naked’…

Lacking in confidence

The Love Her Wild survey revealed that the three biggest barriers for getting outdoors were…..not wanting to do it alone (55%), a lack of confidence (55%), and a lack of skills (48%).

Assuming that safety concerns have some part to play in not wanting to do it alone and that perhaps the gender pay gap is the reason 34% said they wanted to do a course but couldn’t afford it, let’s instead focus on the confidence issue.

Women lacking confidence isn’t just the case in the outdoors but across all areas in life and work. In 2011, the Institute of Leadership and Management surveyed UK managers about how confident they feel in their professions. Half the female respondents reported self-doubt about their job performance and careers, compared with fewer than a third of male respondents. Another study carried out in the States by psychologists David Dunning and Joyce Ehrlinger found that women, after being asked to complete a task, had a tendency to rate their performance and results lower than men, even though their averages were about the same. They also found that women were more likely to turn down opportunities.

It’s not surprising, really. Men have been ruling our society for perhaps as long as 12,000 years so we’ve got a fair bit of oppression to get out of the system.

But let’s bring this back to the outdoors: surveys aside, it can be hard to measure sexism or inequality, especially when a lot of it isn’t overt. Although there’s one place you never have to look far to find it……

the dreaded Online outdoor groups

I’ve been virtually slated so many times in online outdoor groups and sometimes floored by the comments I read.

Below are just a few examples I gathered from outdoor Facebook groups. Some are in response to me getting involved in discussions, and others just throw away comments or lie into other people posting them. These groups vary from Wildcamping and hiking communities to communities that are for ACTUAL PROFESSIONAL OUTDOOR LEADERS!

And we wonder why women and other minority groups might feel so unwelcome….

I’ll stop there because you get the point.

Honestly, I collected so many of these examples without even trying. And I know this is just a small handful of people. But it only takes a small handful to create hurt or hatred or fear to post anything in case you get attacked….not least because in all these groups the admins didn’t remove the comments!

Where are the female instructors?

We all know role models are important. One of the most obvious places to find them in the outdoors is at the instructor level. These are the people who lead and organise courses and adventures. And the statistics across all adventure sports are pretty bad.

In 2020, Mountain Training reported that 33.9% of candidates were female while the ‘all time’ percentage was just 20.4% – this was across both rock climbing and mountaineering. However, the higher up in the qualifications you go, the bigger the percentage gap. The Association of Mountaineering Instructors sees just a fluctuation of 6-10% of female graduates each year.

And before anyone starts getting on the whole ‘nature’ debate for the reason women aren’t becoming instructors…….if that were true, why have Mountain Training seen an increase in numbers over the last few years since starting to tackle the issue of gender inequality?

Role Models elsewhere

The other place we look for role models is in the media – on adverts, in magazines on the TV. The gender pay gap across all sports is widely documented and this trickles down into the number of articles in magazines and sponsorship opportunities that make adventure sports personnel visible.

There’s the ‘shrinking and pinking’ of women’s outdoor clothing gear. And, as Bonita Norris highlighted on her Instagram, one count on the adventure shelves at a bookstore reveals 53 books…..just 3 written by women:

And what’s it to you

I hope these stats and examples show we have a long way to go.

And that perhaps those who need to hear it most – the ones who are making the comments and getting so angry at minority outdoor groups – learn to just scroll on by or bite their tongue. I’ve said it before, and I’ll say it again. You don’t have to agree with it or even understand it, but if a female-only (LGBTQIA+-only, Muslim-only, black-only, etc) group helps some people to get outdoors in a positive way…..then really, what difference does it make to you?

These groups are about equality. They’re not about bashing those on the outside. They are about supporting those on the inside. And British Canoeing explains this perfectly when justifying the need for women-only promotion, in specific reference to their #ShePaddles campaign:

If everyone is given exactly the same canoe or kayak, that’s equality. If everyone is given the canoe or kayak which is suitable for them, that’s equity. Although both promote fairness, equality does this by treating everyone the same regardless of need, while equity gets there by treating people differently dependent on need. Through using equity we can reach equality!

For more examples or insights into gender in the outdoors, check out:

I’d love to hear your thoughts below. Do you have other examples? Do you not agree – I’m always very open to friendly debate!

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*Any women reading this?* I founded a women’s adventure social enterprise called Love Her Wild. Check out our private Facebook page and see what adventures we have coming up.

Bex Band

Bex Band

Welcome to my blog! I'm an award-winning adventurer, bestselling author and founder of Love Her Wild. My work and adventures have featured in BBC, The Guardian and Condé Nast. I love nothing more than travelling and getting outdoors on solo and family adventures. Using my years of experience, I provide advice and inspiration on various topics, including wild camping, charity challenges, glamping and travel itineraries.


  1. Gilly

    Interesting read Bex. I’m impressed with British Canoeing and equity helping to create equality. So true and good for them.
    I am the first to admit there are some things I either am not able to do or struggle with. But also v keen to point out that the same applies to members of the opposite sex!!

    • Bex Band

      Very true! I’m also impressed with the campaigns they are running…it’s great to see organisations stepping up like this.

  2. Haley

    Wow. Thank you for the amazing write up. I just joined a an all female snowboarding group on Facebook. My comment was something along the lines of “thanks for such an amazing group full of information sharing, let’s keep it up as there are so many barriers to entry for women in winter sports.” I was immediately backhanded by a woman calling my disingenuous for saying women specifically had barriers. I couldn’t believe WOMEN still want to have this fight and argue that sexism doesn’t still pervade every industry in the world.

    Your post gave me reassurance that I started my own blog with the right purpose in mind and that I’m still fighting the good fight.

    Keep up the great work over here, and let us know if you’d ever like to collaborate in any way!

    • Bex Band

      Thanks Haley. I’ve also been amazed to have women downplay sexism in the outdoors or just brush it off. We’ve still got a long way to go.
      I look forward to checking out your blog 🙂


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