Many people think fundraising for charity is a stressful thing. But it doesn’t need to be. It is only a good thing you are trying to achieve! I’ve talked previously about the role adventurers play in doing good and hope this series of fundraising blogs will make the process that bit easier for you. There are lots of different ways to fundraise for a charity challenge. Here are 7 ideas to get you started.
#1 Ask people to sponsor you
This is the most obvious way to fundraise for a charity challenge or adventure. You can set up a sponsorship page online (Justgiving is one of the biggest) and ask your friends, families and colleagues to sponsor you.
If you decide to go down the sponsorship route, check out my tips on how to get people to sponsor you.
#2 Do a real-time collection
This works especially well if your challenge or event takes you through towns or cities where you will be passing lots of people. Make a sign that says what you are doing and who you are raising money for. It’s good to have a container that you can carry or attach to your bag or bike.
At the very least, create a small piece of paper with your challenge and donation details that you can hand out to people you pass. We did this on Kicking the States and donations from people we passed probably made up about 25-30% of the total.
If this can’t be done on the expedition itself, how about organising some kind of relay or stunt in a shopping centre. If you are planning to cycle around the world, for example, you could do a 24-hour static bike ride in a mall and have some friends with you asking people who pass for donations.
To organise this you’d just need to get hold of the shopping centre management.
Check out Jamie Mcdonalds static bike challenge for inspiration on this.
#3 Put on an event
Events can be hard work and time-consuming. But done right they have the potential to raise a huge amount in one go. This would only be the right choice for someone who has good organisational skills to see this through although you could also team up with others to put on an event together which would take the pressure off.
Check out my tips for fundraising events.
#4 Selling things
If you don’t want to go to the effort of organising an event from scratch, then think about ways you can fundraise with an existing audience. Some places this could work include:
- your workplace
- a local gym
- at a school
- community groups (scouts, guides, WI, book club, rotary groups)
- a popular pub quiz
This is best done if you already have a connection with a place. And generally, the bigger the audience the larger the potential is to make money.
…Organise a raffle
I think raffles are a great way to raise money. The most time-consuming part is getting raffle prizes. If you get creative though this can be easily done. Once you’ve got a handful choose decide where to run it. Go for somewhere that is busy and has the right audience for your charity.
I once did 5 raffles at 5 different local pub quizzes in the space of a month. All the pubs were busy and drew a big crowd each week for the quiz. I waited until people had their first drink then gave a short talk to pull on the heartstrings. People were very generous when it came to buying tickets….I raised nearly £2000 in total.
…Organise a sale
Another option could be to organise a sale such as a bake sale, car boot sale or card sale. This involves a bit of work as you need to find (or make) the produce initially to sell. But you could also look into getting them donated.
A good option could be to sell Krispy Kreme doughnuts. They have a scheme where you can buy them cheap with the intention to sell them at a higher price. Setting this up at your workplace or with a local club could be a really easy way to make money.
#5 Sell your services
If you have a skill or a particular talent for something then you can dedicate time to delivering this in exchange for donations. If you are a piano teacher, for example, you could auction off lessons.
This works really well if you ask your friends and family to do the same then create an auction page where people can bid for services. This could be anything from a back massage to having your name as a character in a book (a great one if you have any author friends!).
#6 Ask for corporate sponsorship
It’s not easy to get companies to donate for your cause but if successful this can really bring your target up. Companies get tax benefits if they are charitable so it is in their interest. Like with most fundraising, this is most successful if you have a personal connection. Either directly yourself or via close friends and family
Put together a letter explaining what you are doing and who you are raising money for and ask if their company would be willing to make a donation. Try and send it to a specific person, ideally the owner of the company.
It is nice to try and include the company in your adventure or challenge in exchange. This could be having their logo on your T-shirt, waving their flag at a summit or sending personalised update videos for their staff. For bigger donations, you could also offer to go into the office after to give a talk.
If companies don’t want to donate directly you could also ask if they’d be willing to do a small fundraiser. Something as simple as a dress down day at an office can raise hundreds of pounds with little effort.
#7 Give talks
If you are a confident public speaker you can deliver free talks about your adventure in exchange for donations. This could be either a direct donation from the company or organisation that has booked you or in the form of a collection from the audience who have come to watch.
Finding places willing to let you give a talk can be time-consuming and just like most fundraising it needs you to be persistent. Some ideas of places you could deliver a talk include:
- in schools
- adult education centres
- clubs (rotary, WI, Lions, etc)
- outdoor stores
This works especially well if you can deliver talks en route if you are doing a longer adventure.
Check out my 7 Fundraising tips!
Different ways to fundraise
I hope these different ways to fundraise has given you some ideas of how to start reaching your target. If you have any ideas that I’ve missed out then let me know in the comments box below.
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